CASHEE: EMPOWERING THE YOUTH TO CREATE BETTER MONEY HABITS
Cashee is a UAE-based digital banking platform tailored for teenagers in the MENA region. Cashee is on a mission to encourage financial literacy and financial inclusion for youth.
It provides teenagers with a free digital banking app and prepaid card to manage their money effectively, while offering parental control over children’s transactions.Parents can use the Cashee app to transfer money to their children and set flexible controls on how much they can spend.
Cashee is not just a banking app—it's a comprehensive financial platform designed to empower users with the knowledge, tools, and resources they need to achieve financial empowerments and goals. Cashee offers a comprehensive financial education experience. Through interactive modules, quizzes, and tutorials, Cashee empowers users with the knowledge and skills they need to make informed financial decisions. Cashee incorporates gamification elements to make financial education fun and engaging for users. By earning points, badges, and rewards for completing tasks and reaching financial goals, users are motivated to actively participate in their financial journey.
In summary, the uniqueness of the Cashee app lies in its transformation from a traditional banking app into a comprehensive lifestyle partner for kids and teens. By combining financial education, gamified learning, parental oversight, personalized solutions, and seamless lifestyle integration for families. Cashee innovates banking for the youth, aligning with evolving money formats and modalities. It educates future generations about finance and empowers both children and parents by offering a fresh take on spending habits. This approach reflects banks’ adaptation to changing financial landscapes, driving business value through financial literacy.