ElectUK is a smartphone application created by Tata Consultancy Services which tracked and analyzed Twitter activity during the UK election campaign.
The app gave voters, politicians and commentators greater insight into the social media conversations shaping the election debate, in an easy-to-consume, interactive and visual manner.
Through ElectUK, TCS was able to significantly raise awareness and improve the understanding of its digital capabilities in the UK, as well as on a global scale.
• 10+ million Tweets analysed
• Total reach for online media opportunity to see: 166,493,342
• Total reach for print opportunity to see: 2,553,491
• Social reach of more than 800,000
View top trending politicians, parties and topics.
• Monitor and compare sentiments about both individuals and parties.
• See a geographic breakdown of tweets.
• Over two thousand parliamentary candidates featured.
• Track the most popular tweets.
• Allow user