eTreatMD transforms smartphones into medical devices for individuals with chronic skin and orthopedic conditions. We use AI-centric medical imaging to detect and classify acne and other skin concerns. All the user has to do is snap a selfie, and we allow them to monitor their skin progress over time. We track diet, provide educational tools to help our users understand what contributes to their breakouts and let them track their skincare routine. Users understand the effectiveness of their routine over time by just taking a ‘selfie’ and logging product use. Our users self-identify tags or keywords most relevant to their needs, budget and skin concerns. From there we are able to make meaningful product recommendations to help them discover new products that will really work for their skin.