Lose It! was founded to help real people achieve real weight loss, without the unsustainable gimmicks, fad diets, restrictive foods, on-site meetings, or large price tags of other weight-loss companies.
By delivering an easy, convenient, personalized program, Lose It! empowers people to discover and embrace life-changing habits that help them achieve healthier lives and reach their weight-loss goals, regardless of age or lifestyle.
Since 2008, Lose It! has helped more than 24 million members shed close to 40 million pounds by delivering the most comprehensive, personal app-based weight-loss program. It's consistently listed as a top-grossing and top-rated app in the iTunes App Store Health & Fitness category and was selected as Editor's Choice in the iTunes App Store. Lose It! is weight loss that fits.
How it works
Lose It!, the industry's leading digital health and fitness platform, is centered on the proven principles of calorie tracking and community support for healthy, sustainable weight loss. Members track their daily food intake and fitness activity, and can create goals, start or join community activities and competitive challenges, connect activity trackers, access coaches, and more.
Lose It! seamlessly integrates with top health and fitness brands, such as Apple, Google, Jawbone, FitBit, Nike, Misfit, Withings, Strava, MapMyFitness, and RunKeeper. The Lose It! experience gives members the ability to share data through wearable activity trackers, Bluetooth devices, and a variety of connected mobile apps to help them achieve powerful, personalized results.
What makes Lose It! so popular?
Lose It! continues to lead and innovate the digital health and fitness industry by using proven nutrition science, robust behavioral statistics, and customer-centered software development.
Lose It! offers both a free and Premium ($39.99/year) version of the app. With the premium version, members get access to additional features that further promote healthy living habits, such as meal planning, sleep tracking, and automated reports on daily habits and trends that might be impacting their weight-loss goals. Premium members lose, on average, three times more weight than members using the free version, by taking advantage of robust insights, meal planning, and goal tracking.
At the core of Lose It! are easy-to-use, convenient calorie and fitness tracking tools, as healthy diets and regular exercise are proven weight loss approaches. But weight loss is not a one size fits all program, and that's why Lose It! works: Because Lose It! makes weight loss personal. Lose It! turns the billions of data points inputted from members into life-changing, personal insights to make it easier for them to see the connections between eating habits, exercise, and meaningful weight loss.
Plus, with friends, groups, forums, and challenges, Lose It! takes peer support into the 21st century. Members can have their support network at their fingertips through the platform's social features, and can connect with friends, family, and peers for the support and positive feedback they need, whenever they need it. They can challenge one another, or take challenges together; they can work toward goals as a team as they work toward their own personal goals.