With Overstock's Android and iOS mobile applications, we put the power in the hands of the customer. We have used innovative visual technology to introduce the first iteration of our unique visual search option on the Android platform, which allows users to upload a picture of an item to initiate a search for the product within our catalog. The search results can be modified to return options of similar products, styles, colors, or patterns, providing the flexibility and customization customers seek. We have also made several key updates to our orders page, providing our customers with one streamlined location to review orders, check shipping status, cancel an order, and initiate a return.
The app is also seamlessly integrated with Apple Pay and Android Pay, allowing customers with enabled devices the freedom to easily purchase products with a simple tap. We understand that our consumers gain valuable insight into our products through actual user reviews, and we've taken that a step further with the option for previous purchasers to upload user generated images alongside their product review. This gives other users the advantage of seeing the product in a variety of real-world environments to capture the essence of its value. We've further enhanced our individual customization for customers within the app by the introduction of purchase recommendations on the home page, product page, and add-to-cart page. This feature offers customers product selections that complement previous purchases, as well as viable alternatives for specific product searches.
Our revamped List feature provides consumers with the option of creating and curating lists filled with like products into categories to save them for later. This function is highly beneficial for our customers who are looking to find products with similar design, style, materials, intended use, or any other common characteristics they can imagine. Finally, in our continuing quest to give our consumers the best value possible, we've enhanced our flash deals experience so users can easily swipe through multiple promotions to find the one that fits their needs.