Yarn

Views: 792
Fan Votes: 1

Yarn

Yarn is the ultimate short form storytelling app, a digital book alternative for Generation Z, that presents stories through click-through text messages between main characters. Yarn is Mammoth Media’s disruptive millennial-focused short-form storytelling platform that is changing how consumers read.

Yarn is consistently ranked in the Top 100 App charts in the United States as well as being the top 3 in App store “books” category. Yarn has something for everyone, releasing new content daily. Furthermore, since the launch in February:
-9 million downloads
-31 million stories have been read to date
-1.6 million episodes are read per week
-4.4 billion messages have been read
-Users are spending 66,000 hours / week reading stories.

Yarn’s top stories, written by the Mammoth Media creative team, have garnered between 1.1 to 2 million readers and 3.2 to 6.3 million episodes have been read since the apps launch in February 2017.
-Bruises: 2 million readers, 6.1 million episodes read (from three episodes total)
-Mystery Dog: 1.6 million readers, 6.3 million episodes read (from six episodes total)
-Haunted Camper: 1.5 million readers, 4.7 million episodes read (from three episodes total)
-Hidden Family: 1.1 million readers, 3.2 million episodes read (from four episodes total)

On average, readers are are between the ages of 15 - 30 and visit Yarn 4 times a day to read for 2 minute sessions. 2017 collaborations include:
-Dunkin’ Donuts Halloween themed sponsored story: titled “The Witch's Spell,” it was the first brand integration within Yarn with a unique sponsored story and incentivized video ad unit.
-Crypt TV: This digital brand co-founded by Eli Roth and Jack Davis has partnered with Yarn to bring its original franchise “Sunny Family Cult” to life with multimedia and video elements as part of a six episode franchise
-Celebrity Page: celebrity and entertainment news on Yarn from the late night entertainment magazine show.
-Vertical Networks’ Bro Talk: Yarn partnered with the most popular publisher on Snapchat to bring their “Brother” characters to life on Yarn.
-DeadTown: Multi-platform storytelling studio M2 partnered with Yarn to bring their popular story to an expanded audience. The six episode thriller franchise features six episodes.

Devices and Platforms Supported: Android , iPhone / iPad

App Categories: Books & Reference , Entertainment , Lifestyle , Media, Music & Video

Nominated for: 2017 Overall Awards
Platinum Award
Best Mobile App of 2017 2017 Fall Awards
Platinum Award
Best Social / Lifestyle App

Price: Free (limited); +pay

Similar Apps

Funding the Future of Live Music *Your money helps give back to underfunded music programs in our public school system *Tip local musicians trying to...
Famtastic is a revolutionary app that structures families through a user-friendly interface. This all-in-one app features an incentivized chore chart,...
In Canada, marijuana is becoming legal to consume recreationally on October 17, 2018. There are many companies out right now that will plan to sell to...
WBTVD is a video streaming/download B2B app focused on distributing Warner Bros. Film and TV content worldwide to 7,000 clients, including top executives...