Yarn is the ultimate short form storytelling app, a digital book alternative for Generation Z, that presents stories through click-through text messages between main characters. Yarn is Mammoth Media’s disruptive millennial-focused short-form storytelling platform that is changing how consumers read.
Yarn is consistently ranked in the Top 100 App charts in the United States as well as being the top 3 in App store “books” category. Yarn has something for everyone, releasing new content daily. Furthermore, since the launch in February:
-9 million downloads
-31 million stories have been read to date
-1.6 million episodes are read per week
-4.4 billion messages have been read
-Users are spending 66,000 hours / week reading stories.
Yarn’s top stories, written by the Mammoth Media creative team, have garnered between 1.1 to 2 million readers and 3.2 to 6.3 million episodes have been read since the apps launch in February 2017.
-Bruises: 2 million readers, 6.1 million episodes read (from three episodes total)
-Mystery Dog: 1.6 million readers, 6.3 million episodes read (from six episodes total)
-Haunted Camper: 1.5 million readers, 4.7 million episodes read (from three episodes total)
-Hidden Family: 1.1 million readers, 3.2 million episodes read (from four episodes total)
On average, readers are are between the ages of 15 - 30 and visit Yarn 4 times a day to read for 2 minute sessions. 2017 collaborations include:
-Dunkin’ Donuts Halloween themed sponsored story: titled “The Witch's Spell,” it was the first brand integration within Yarn with a unique sponsored story and incentivized video ad unit.
-Crypt TV: This digital brand co-founded by Eli Roth and Jack Davis has partnered with Yarn to bring its original franchise “Sunny Family Cult” to life with multimedia and video elements as part of a six episode franchise
-Celebrity Page: celebrity and entertainment news on Yarn from the late night entertainment magazine show.
-Vertical Networks’ Bro Talk: Yarn partnered with the most popular publisher on Snapchat to bring their “Brother” characters to life on Yarn.
-DeadTown: Multi-platform storytelling studio M2 partnered with Yarn to bring their popular story to an expanded audience. The six episode thriller franchise features six episodes.