Crayola Mexico wanted to employ digital media to strengthen their Crayola Toys line.
To this end, we created a multi game app featuring selected toys. An augmented reality feature we developed in-house was added afterwards.
Interstitial ads and push notifications were used to communicate the existence of the real toys. Kids found the digital versions online, then asked their folks to buy them the “real” ones.
We created a single multi-game app that serves Crayola as a platform where games or digital experiences can be added, making the project better and better every year.
So, what is Crayola Juego Pack exactly?
Crayola Juego Pack is an addictive app that includes five different games for everyone.
SOCIAL AVATAR MAKER
Do you enjoy sending messages to friends and creating your own personal avatars? With this new app you can do both things at once and more!!! Create and customize your own characters, and use them to send a message through Facebook to your best friends. Mix heads, bodies and feet to express yourself. Much better than a simple text message, isn’t it?
Turn your finger into an airbrush and paint on a virtual wall, or even on your own photos. We’ve included several stencils just like the ones used by the best “street artists”. Combine colors, create incredible designs and share everything on Facebook and Twitter.
REALIDAD AUMENTADA (AUGMENTED REALITY)
Bring your creations made with the “Crayola Marker Airbrush” toy to life. Just paint a graffiti with selected stencils in the Crayola Marker Airbrush toy, open the augmented reality app (Realidad Aumentada), point the camera at your creation and you’ll be amazed!!
Girls ... Do you like watches? With Fashion Time you can make your own digital designer watch. With multiple cases to choose, straps and even diamonds, your watch will look amazing. Not only can you brag to your friends on social networks, you can use your digital creation as your alarm clock every day.
SET DE UÑAS FASHION (FASHION NAIL SET)
With this game, your can do your nails digitally using a photo of your own hand! You won’t believe the combinations and looks that you can create with this app. You can add stickers, textures and combine colors for hours, until your nails look like never before.