The GiftYa® app allows you to send via text a personalized eGift good for almost every merchant in the U.S. regardless of size or location. Unlike gift cards, GiftYas cannot be lost or stolen, are fraud-proof, environmentally friendly and delivered in mere seconds. From the GiftYa app you select from millions of merchants in the country, then pick your recipient off your contact list, enter any dollar denomination, personalize with a photo or video message and send immediately or schedule to go out on any specific date. The recipient gets the GiftYa, simply connects it to their Visa debit or Mastercard debit or credit card, makes the purchase with that card and gets credited in the gift amount. GiftYa effectively changes the gift card experience with an electronic, easy, intuitive product. With GiftYa you don’t need to settle for a generic big box retailer or restaurant chain, but you can send your loved ones an eGift for their specific favorite establishment, be it the neighborhood café, their nearby tattoo parlor, their favorite B&B, a skydiving adventure, a jewelry store or anything in between.