The On the Night You Were Born app is a digital storybook of
Nancy Tillman’s New York Times Bestseller. Developed by the Auryn team, the app
extends the joyous, sentimental narration that Tillman created in her hardcover
by using unique
blend of technical and creative skills to bring it to life as a
digital platform.
To turn each page of Tillman’s narrative into a digital collection of
personal experiences that capture and celebrate the birth of
each child, Auryn combined their expertise in animation and special effects
with the various tools offered on current mobile devices. Additionally, the
team worked with Nancy Tillman from ideation to execution to ensure that her
style was not lost when converting the story to a digital platform.
The On the Night You Were Born app creates the ultimate
personalized reading experience for children by allowing parents to add the
child’s name and picture at the beginning of the app so that it becomes
manifested by characters and elements of the story throughout. To enhance the
personalization, voices can be recorded reading the narration so the story is played
back to the child in a recognizable voice of a loved one.
To increase interaction and engagement with the story, the
Auryn team used layer upon layer of beautiful animation that brings the
illustrations in Nancy Tillman’s hardcopy book to life. In doing so, the On the
Night You Were born app is a one-of-a-kind non-linear storytelling experience
that prompts the child to touch, swipe and play with the narrative.
Finally, the app comes with a scrapbook allowing pictures of
the family, as well as hand prints of the child and parents to be added to the
digital storybook. With the On the Night You Were Born app, children and
parents can not only make memories together while experiencing the app, they
can document them for an invaluable keepsake.
A combination of unique creative and technical expertise
combined with a proprietary digital platform allowed Auryn to turn On the Night You Were Born into a
multilevel interactive app for children they can cherish it for a lifetime.