PlayKids is a mobile and tablet only children’s entertainment platform with videos, eBooks, games and lullabies specifically for children aged five and under.
Launched in June 2013, PlayKids was the #1 grossing global iOS app in the Kids and Education categories throughout Q2 and Q3 of 2014. PlayKids has swiftly expanded into twenty seven countries, becoming the #1 grossing iOS app for kids in over twenty of them, reaching over three million subscribers.
In only six months, PlayKids amassed 215 million episodes watched. And now each day, 5.1 million minutes of shows are watched by children around the world.
Technically, it is the only mobile children’s entertainment platform to have offline availability. PlayKids does this by caching data data locally on the device. Because of this there are many benefits for parents and kids alike. It limits data usage while also bringing its functionality anywhere, regardless of WiFi or coverage. This is fantastic for emerging markets where coverage is spotty and also on car rides or trips to grandma’s. It also means no tedious buffering times during playback--a huge boon for small kids who get frustrated easily!
The breadth of content on the platform is also unique. PlayKids spans eBooks, lullabies, shows, and activities. Other platforms focus on a single thing--games, shows or eBooks. Nothing else has all combined together in such a dynamic and nurturing experience.