Launched in 2014, Splice is one of the world's most popular video editing apps that transforms video editing by allowing sharable, professional-grade videos to be made quickly and effortlessly, then shared seamlessly to Instagram, Twitter, Facebook and Vine. The app lets users trim, crop, add effects such as motion, and more all from the palm of their hand. Users can also add favorite songs from an iTunes account or choose from Splice's library of tracks and sound effects. Splice is the only completely free video editing app on the iOS platform that does not enforce a watermark. With more than 900,000 active users worldwide, Splice has been translated into 14 different languages to accommodate its large international user base.