The State Farm Mobile App (SFMA) has been designed to make it easy for customers to access all things insurance quickly and easily. Our app is designed to meet and anticipate our customer's need for convenience and security, with on-the-go availability 24-7. The result is a simple, intuitive, and convenient way for customers to do what they need to, so they can focus on getting life back on track. And our app continues to evolve each year based on meeting our customer's needs. This year alone, the State Farm Mobile App helped serve more than 12 million customers.
State Farm developed the app to ensure both iOS and Android best practices were incorporated so the app performs seamlessly. Our design approach involves rigorous consumer testing, to ensure we respond to user feedback, and a consistent user focus throughout provides content that is not only visually appealing, but also easy to consume. The use of visual collages and carousels allows us to present comprehensive information in smaller, easier-to-consume bites. Visuals and detailed descriptions highlight intuitive self-service capabilities, personalized offers and accessible educational content.
Below are just a few of the ways the product features we’ve introduced on SFMA bring convenience to our customer’s lives:
• Convenient and secure access - offering facial recognition and touch-ID login options
• One-step, self-service options that don’t require a login (one time pay, ID cards, preference updates)
• Integration with the latest technology for on-the-go convenience (Apple watch)
• Mobile Bill Pay- using Apple and Google Pay
• Secure self-service access to accounts and policies
• Personalized communication options (chat, text, email, call, or even Apple Business Messaging)
• Comprehensive Claims experience
• Google Maps Technology (accident location, roadside assistance, repair shop location)
• Knowledge building tips and tools
The State Farm Mobile App allows us to connect with our customers on a personal level. It’s here that we offer the convenience, innovation, and insights to help them successfully navigate insurance products, tools, and services. And when you need us most….”Like a good neighbor, State Farm is there.”