5 Reasons for Low User Retention in Apps

5 Reasons for Low User Retention in Apps

This article is posted in Mobile App Marketing

In the golden age of the app store, launching an app with a high CPI (Cost Per Install) campaign was often enough to secure sales. However, the new success does not mean how many users you can buy, it means how many you can keep. "Leaky Bucket" syndrome - when you pour expensive marketing into the top of the funnel to acquire users, and watch them drain out the bottom before they have even completed their first session. Acquiring a user is expensive. If your analytics show lots of drop-offs after the app...
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Revolutionize App Success with ASO Strategies

This article is posted in Technology

Enhancing Visibility with App Store Optimization (ASO) TechniquesIn the ever-evolving landscape of the mobile app industry, staying ahead of the curve requires more than just innovative app development. To achieve standout success, developers and marketers need to harness the power of App Store Optimization (ASO) - a pivotal app marketing strategy that amplifies visibility and downloads in app stores. ASO is not just a trend; it's a cornerstone for mobile app success, allowing apps to climb the ranks and ca...
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Revolutionize App Marketing in the Age of AI

This article is posted in Technology

Unlocking AI: A Game-Changer for App Marketing StrategiesIn an ever-evolving digital landscape, leveraging the power of Artificial Intelligence (AI) can be the pivotal factor that distinguishes a thriving mobile application from its competitors. As mobile app developers and marketers, understanding the dynamic between AI and app marketing strategies is essential to captivate and expand your user base. In this article, we delve deep into how AI is reshaping marketing paradigms, offering insightful strategies...
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