Mobile data usage is skyrocketing. In the U.S. alone, wireless users are expected to consume more than 6 gigabytes of data per month by 2018, up from an average of 4 gigabytes last year. But data plans tend to be confusing, expensive, and leave consumers locked into one-size-fits all contracts. As usage continues on this trajectory, more consumers are faced with limitations on their data plans and crave personalized options to balance their usage with a reasonable cost. To bridge the gap, Syntonic launched Freeway – giving consumers the opportunity to unlock unlimited access to a wide-range of apps, and the option to personalize their experience around the mobile content and apps they actually want and use. Available for iOS and Android, Freeway features a variety of offers and unlimited data solutions for consumers around the globe – including a range of ad-based, sponsored, and, now with the introduction of Freeway Overpass, paid offers. Currently available for U.S. consumers and launching in additional markets in 2018, Overpass provides an avenue for users to directly pay for one day, one week, or one month of unlimited access to specific apps and groups of apps. This unique offering not only helps consumers better manage their data plan, but enables them to structure their mobile data access around the content they use and care about most through on-demand, in-app purchases of unlimited data experiences.