Manchester United Official App

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Manchester United Official App

As the official Digital Transformation Partner for Manchester United, the world's most loved football club, HCL Technologies Ltd. took the responsibility of enabling the club to connect with their 659 million fans worldwide through the power of digital, with the aim to create a scalable Digital solution with deeper integrations into all of the club's touchpoints with fans - be it venues(ticket sales, experiences, hospitality, corporate events), memberships ( season ticket holders, official memberships), sponsorships, community, etc. As the official Digital Transformation Partner for Manchester United, the world's most loved football club, HCL Technologies Ltd. took the responsibility of enabling the club to connect with their 659 million fans worldwide through the power of digital, with the aim to create a scalable Digital solution with deeper integrations into all of the club's touchpoints with fans - be it venues(ticket sales, experiences, hospitality, corporate events), memberships ( season ticket holders, official memberships), sponsorships, community, etc.
This was going to be the one solution for ‘Everything United’. Besides releasing a revamped website(www.manutd.com), we also released the first-ever official free-to-download D2C app (Manchester United Official App) that has deep integrations into delivering the club’s business outcomes – e-commerce, ticketing, sponsorship, venue operating platforms and more. In the immediate aftermath of the launch, we got some very encouraging results:
1) The Official MU App obtained users in 214 global markets/territories in the first 3 days post launch
2) The Official MU App was the #1 downloaded sports app in 68 markets (App store) and in the Top 10 list for 123 markets (App store); in the UK, the app topped the download charts on launch day across all non-games apps
3) The Official MU App obtained a rating of 4.9/5 on App store and 4.7/5 on Play Store with 82% of the 100K+ ratings being 5/5
4) The Official MU App has over 1 million downloads across Play Store and App Store

Devices and Platforms Supported: Android , iPhone / iPad

App Categories: Other

Nominated for: 2019 January Awards
Platinum Award
Best New Mobile App

Price: Free

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