This interview is posted in Mobile App Spotlight
We had a chance to speak to
Shafi Saxena, the Chief Brand Officer at
News Republic
about News RepublicCould you share a challenging factor of the development or marketing process?In the app world, supply far outstrips demand. Breaking through the clutter is getting harder, more expensive. Even app store features and stellar ratings (which we are fortunate to have) are delivering less impact than before. Once a reader finds us, s/he tends to stick with us. But helping readers find us is a constant cha...
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