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Why It's Hard For New Mobile Apps To Gain Popularity

This article is posted in Mobile App Marketing

When smart phones originally came out not many people were developing apps for them. It didn't take long for the amount of developers to increase significantly though and get to the point it is at today. Both Apple App Store and Google Play have over 1,500,000 apps available in their stores. Most of these apps never gain popularity though, why is that?One of the biggest reasons your new mobile app never gains popularity is that you don't get the word out. When you create an app it isn't as simple as placing...
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Are mobile app markets too saturated with apps?

This article is posted in Mobile App Marketing

There is a concern by many app developers that the app market may be getting too saturated with apps. The amount of apps in the Apple App Store in December 2009 was 160,000, that total grew to over 8 times that to be at 1.3 million apps by September 2014. In December 2009 the Google Play Store had 20,000 apps and has since seen a much larger growth to over 1.4 million apps. With so many apps available it isn't surprising that people think that the app market may be over-saturated. The answer to the question...
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What makes a mobile app addicting?

This article is posted in Mobile App Marketing

Smartphones are owned by almost more than half of the population of the world. The mere reason which makes them important in today’s world is that people these days are progressing and they are utilizing the mobile applications to get there. Apps have become the most dominant form of digital interaction.One needs to understand the fact that mobile apps are important for today’s market. Making addictive apps can appropriately be carried out by designing applications that offer captivating feature...
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App Inbound Marketing: What You Need to Know to be Successful

This article is posted in Mobile App Marketing

As we all know, the number of apps on the marketplace today are growing at an astounding rate. It is crazy to think that even today, with all of the innovation and complexities our apps have, we are still at the infancy of the app industry.Just as with any marketing campaign in a crowded industry, there must be a plan to bring in customers (users). Your mobile app marketing campaign should begin far before your app is launched. In the app world, mobile is very important for inbound marketing; here is how to...
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4 Keys to More Awareness for your App

This article is posted in Mobile App Marketing

If you are a mobile app developer out there building the latest and greatest technology, you have great development talent, but what about marketing? How will you get the masses to learn about, and if you're lucky, try your new app to make it a large success? Below are four tips to boost the awareness of your app and increase the likelihood of gaining a substantial following. These followers and users will be the reason your app will succeeds or flops.Create a WebsiteJust because you're creating an app in...
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4 Ways to Promote your App and Gain More Exposure

This article is posted in Mobile App Marketing

There are many things you can do to make your app a success or a flop, but let us focus on the former. Whether you are an app developer or on the business development/marketing side, there are steps to take to enhance your user experience and encourage more exposure for your mobile app. Promoting your app takes more than just spraying and praying. There are meticulous methods to strategically putting your brand on the market to show those of your target demographic that the app you created will be worth th...
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Mobile App Promotion: All-in-One Guide

This article is posted in Mobile App Marketing

Creating a successful mobile app takes a lot more thought and consideration than simply having an innovative concept. Apps must be built to take into an account the marketing and promotion features that will be needed along the app’s lifespan to attract and retain users.Timing is KeyDon’t assume that as soon as your app is complete that it would be best to launch right away. Take a look at the season and the time of year you are planning to launch as it relates to your app and your target market...
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Successful Apps Track Lifetime Value

This article is posted in Mobile App Marketing

All is not said and done when an app is created and available on an app market. For a mobile app to be successful there needs to be analysis and implementation of what makes a user more valuable. Tracking the "lifetime value" of users is an integral part of a mobile app to have continued success.Lifetime value of the user includes but is not limited to the following metrics:Ad spendGenerating new usersUser engagementConversion ratesAnd of course how you monetize. The idea of "lifetime value" is to util...
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4 Mistakes to Avoid when Marketing a Mobile App

This article is posted in Mobile App Marketing

Creating a mobile application is a difficult task in and of itself, but in order to be successful, the work cannot stop there. The best mobile apps are not only developed with even the finest of details in mind, but also have a solid plan in place even before launch to market it strategically to the relevant user base.Below are 4 marketing mistakes that can make or break the success of your mobile app:Thinking mobile is a smaller version of desktopThe best apps are those that utilize the features of a mobil...
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3 Mobile App Marketing Essentials

This article is posted in Mobile App Marketing

There are two main reasons to create an app. One reason is to help yourself be more efficient at a task or to entertain yourself without a care of others seeing it. Another reason is to share your app to the world which could be for a slew of purposes (money, recognition, to educate, etc.). For those who are concerned with the latter, you would be interested to read on. Those concerned with the former, need not worry about how to market their app to get more users.1) Attract Interest Prior to LaunchASO is o...
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