This article is posted in Mobile App Marketing

As we all know, the number of apps on the marketplace today are growing at an astounding rate. It is crazy to think that even today, with all of the innovation and complexities our apps have, we are still at the infancy of the app industry.Just as with any marketing campaign in a crowded industry, there must be a plan to bring in customers (users). Your mobile app marketing campaign should begin far before your app is launched. In the app world, mobile is very important for inbound marketing; here is how to...
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This article is posted in Mobile App Marketing

If you are a mobile app developer out there building the latest and greatest technology, you have great development talent, but what about marketing? How will you get the masses to learn about, and if you're lucky, try your new app to make it a large success? Below are four tips to boost the awareness of your app and increase the likelihood of gaining a substantial following. These followers and users will be the reason your app will succeeds or flops.Create a WebsiteJust because you're creating an app in...
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This article is posted in Mobile App Marketing

There are many things you can do to make your app a success or a flop, but let us focus on the former. Whether you are an app developer or on the business development/marketing side, there are steps to take to enhance your user experience and encourage more exposure for your mobile app. Promoting your app takes more than just spraying and praying. There are meticulous methods to strategically putting your brand on the market to show those of your target demographic that the app you created will be worth th...
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This article is posted in Mobile App Marketing

Creating a successful mobile app takes a lot more thought and consideration than simply having an innovative concept. Apps must be built to take into an account the marketing and promotion features that will be needed along the app’s lifespan to attract and retain users.Timing is KeyDon’t assume that as soon as your app is complete that it would be best to launch right away. Take a look at the season and the time of year you are planning to launch as it relates to your app and your target market...
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This article is posted in Mobile App Marketing

All is not said and done when an app is created and available on an app market. For a mobile app to be successful there needs to be analysis and implementation of what makes a user more valuable. Tracking the "lifetime value" of users is an integral part of a mobile app to have continued success.Lifetime value of the user includes but is not limited to the following metrics:Ad spendGenerating new usersUser engagementConversion ratesAnd of course how you monetize. The idea of "lifetime value" is to util...
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This article is posted in Mobile App Marketing

Creating a mobile application is a difficult task in and of itself, but in order to be successful, the work cannot stop there. The best mobile apps are not only developed with even the finest of details in mind, but also have a solid plan in place even before launch to market it strategically to the relevant user base.Below are 4 marketing mistakes that can make or break the success of your mobile app:Thinking mobile is a smaller version of desktopThe best apps are those that utilize the features of a mobil...
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This article is posted in Mobile App Marketing

There are two main reasons to create an app. One reason is to help yourself be more efficient at a task or to entertain yourself without a care of others seeing it. Another reason is to share your app to the world which could be for a slew of purposes (money, recognition, to educate, etc.). For those who are concerned with the latter, you would be interested to read on. Those concerned with the former, need not worry about how to market their app to get more users.1) Attract Interest Prior to LaunchASO is o...
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This article is posted in Mobile App Marketing

In the last few years the popularity of mobile apps has been rising tremendously. A large part of this has to do with 32% of the global Internet traffic coming from mobile devices. The combination of the expanding mobile phone population and the ease of use apps bring to the user, as opposed to using a browser, is one of the major factors for the mobile app industry explosion today. In this increasingly crowded industry, you must know what to do to be successful in marketing your app. Why Use...
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This article is posted in Mobile App Marketing

Many developers have created phenomenal apps that bring extremely practical value to the user, are largely entertaining, or are just flat out intriguing. It takes a lot of hard work to see an entire app out from idea to launch.The big question is how do you ensure that your app hits the ground running and creates tremendous buzz to become a success and make all of the months of hard work worth it? What does it take to be trending on your favorite mobile app markets? Utilize a Mobile Website Many p...
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This article is posted in Mobile App Marketing

You've created a mobile app that many people will find useful. Great! The hard part is done (or is it?). At this point, you may be wondering how you're going to get your mobile app to stand out amongst the thousands of apps in the Android and iPhone market. The task is no easy one. Developers all over the world are in competition to successfully market their mobile apps. How do you gain a competitive advantage?These 4 mobile app marketing strategies will increase your app discovery:Target your demographicWh...
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