This article is posted in Mobile App Marketing

All is not said and done when an app is created and available on an app market. For a mobile app to be successful there needs to be analysis and implementation of what makes a user more valuable. Tracking the "lifetime value" of users is an integral part of a mobile app to have continued success.Lifetime value of the user includes but is not limited to the following metrics:Ad spendGenerating new usersUser engagementConversion ratesAnd of course how you monetize. The idea of "lifetime value" is to util...
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This article is posted in Mobile App Marketing

Creating a mobile application is a difficult task in and of itself, but in order to be successful, the work cannot stop there. The best mobile apps are not only developed with even the finest of details in mind, but also have a solid plan in place even before launch to market it strategically to the relevant user base.Below are 4 marketing mistakes that can make or break the success of your mobile app:Thinking mobile is a smaller version of desktopThe best apps are those that utilize the features of a mobil...
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This article is posted in Mobile App Marketing

There are two main reasons to create an app. One reason is to help yourself be more efficient at a task or to entertain yourself without a care of others seeing it. Another reason is to share your app to the world which could be for a slew of purposes (money, recognition, to educate, etc.). For those who are concerned with the latter, you would be interested to read on. Those concerned with the former, need not worry about how to market their app to get more users.1) Attract Interest Prior to LaunchASO is o...
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This article is posted in Mobile App Marketing

In the last few years the popularity of mobile apps has been rising tremendously. A large part of this has to do with 32% of the global Internet traffic coming from mobile devices. The combination of the expanding mobile phone population and the ease of use apps bring to the user, as opposed to using a browser, is one of the major factors for the mobile app industry explosion today. In this increasingly crowded industry, you must know what to do to be successful in marketing your app. Why Use...
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This article is posted in Mobile App Marketing

Many developers have created phenomenal apps that bring extremely practical value to the user, are largely entertaining, or are just flat out intriguing. It takes a lot of hard work to see an entire app out from idea to launch.The big question is how do you ensure that your app hits the ground running and creates tremendous buzz to become a success and make all of the months of hard work worth it? What does it take to be trending on your favorite mobile app markets? Utilize a Mobile Website Many p...
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This article is posted in Mobile App Marketing

You've created a mobile app that many people will find useful. Great! The hard part is done (or is it?). At this point, you may be wondering how you're going to get your mobile app to stand out amongst the thousands of apps in the Android and iPhone market. The task is no easy one. Developers all over the world are in competition to successfully market their mobile apps. How do you gain a competitive advantage?These 4 mobile app marketing strategies will increase your app discovery:Target your demographicWh...
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