Articles relating to 'tracking'

Successful Apps Track Lifetime Value

This article is posted in Mobile App Marketing

All is not said and done when an app is created and available on an app market. For a mobile app to be successful there needs to be analysis and implementation of what makes a user more valuable. Tracking the "lifetime value" of users is an integral part of a mobile app to have continued success.Lifetime value of the user includes but is not limited to the following metrics:Ad spendGenerating new usersUser engagementConversion ratesAnd of course how you monetize. The idea of "lifetime value" is to util...
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