Awards aren’t just a trophy case moment—they’re a conversion tool. A well-timed entry can lift trust on your website, boost tap-through on your app store page, and open PR doors you couldn’t pry with cold emails. Here’s a concise, 30-day plan to turn an award submission into installs and signups.
Why app awards matter now
- Credibility at a glance: Users rely on shortcuts. “Award-winning” instantly reduces perceived risk.
- Conversion lift across assets: Badges on your website, app store screenshots, and ads improve click-through and purchase intent.
- Earned media you can actually use: Awards give you a real story for press, newsletters, and partnership outreach.
Before you submit: get these assets right
- Your story: In one sentence, explain who it’s for and the win it delivers.
- Screenshots & short demo: Crisp, legible visuals with captions that sell outcomes, not features.
- Proof points: Retention, NPS, or a success metric; notable reviews and traction highlights.
- Social proof: Testimonials, partner logos, ratings.
- Press kit: Logo variants, hero images, founder quote, and a 100-word boilerplate.
Submission checklist (BMAA-ready)
- Clear category and the specific problem you solve.
- 3–5 best screenshots with outcome-led captions.
- Short demo (15–45s) or GIF.
- Quantified results (retention, time saved, revenue impact).
- Accessibility and security notes if relevant.
- A concise founder or PM quote.
- Links ready for Submit Your App and post-award placement across your assets.
The 30-day launch plan
Week 0: Prep (2–3 days)
- Finalize the story, screenshots, demo, and press kit.
- Draft announcement templates: website banner, social thread, email.
- Map badge placements (homepage hero, pricing, in-app, app store screenshot #1).
Week 1: Submit & soft-announce
- Submit to Best Mobile App Awards via Submit Your App.
- Post a “We’ve entered” thread with a behind-the-scenes screenshot.
- Add a small “Finalist/Award Entry” note on your footer and in “What’s New.”
Week 2: PR & partner outreach
- Pitch 5–10 niche outlets/newsletters; attach your press kit and a concise angle.
- Ask partners to reshare; provide copy-paste blurbs.
- Prepare a recognition block that becomes a badge once announced.
Week 3: Social proof everywhere
- Swap in a BMAA badge on your homepage hero and pricing page.
- Update app store assets: first screenshot frame with badge + benefit line.
- In-app message: “We were recognized! Enjoy a thank-you perk.”
Week 4: Convert & measure
- Run retargeting ads featuring the badge and a proof point.
- Publish a winner/finalist recap linking to Past Winners and About.
- Measure the deltas and keep what moves the needle.
Mini-examples
Productivity app: “Beat procrastination with 20-minute sprints.” Proof: 35% more tasks/week for students. Badge in hero + screenshot #1. Demo thread delivered 2.1× CTR over static shots.
Fitness app: “Guided workouts that adapt to time and gear.” Proof: 28% better 8-week adherence. Badge on pricing + onboarding screen; influencer duet lifted conversions after pinning the badge in the first 3 seconds.
Measure what matters (and test quickly)
- Website: Hero CTR, pricing CTA rate, exit rate.
- App store: Views ? installs, install ? trial, trial ? paid.
- Paid social: CTR, cost per trial; A/B badge vs. no badge.
- PR impact: Referral traffic and newsletter signups.
Common mistakes to avoid
- Feature soup—focus on one outcome.
- Busy, unreadable visuals.
- Claims without proof.
- No follow-through after the announcement.
Ready to turn recognition into real growth? Submit Your App to Best Mobile App Awards today and start your 30-day lift.