You earned recognition—now make it work like a full-time marketer. This playbook turns an app award into measurable installs, better conversion, and stronger partnerships.
Why awards move the needle
Awards compress trust. They shortcut the “is this legit?” moment by giving you independent validation. That credibility lifts click-through rates, reduces hesitation on paywalls, and improves partner replies. The key isn’t just having an award—it’s placing it where decisions happen.
Make the badge work on every surface
- Store listings: Add “Award-Winning” in your subtitle/short description. Include the badge in the first two screenshots and the feature graphic.
- Website: Place the badge above the fold and again near your primary CTA. Add it to your pricing page next to plan selectors.
- Email: Insert a compact badge in your footer and post-script lines: “Proud winner of Best Mobile App Awards.”
- Social profiles: Pin a post announcing the win; add “Award-Winning” to your bio and link to your store page.
- Ads: Test two ad sets—one with the badge, one without—to quantify lift.
- In-app: A small “Award-Winning” line on onboarding screens builds confidence before the paywall.
- Press kit: Include transparent PNGs and SVGs of the badge at multiple sizes.
Example play: A meditation app updates its App Store subtitle to “Award-Winning Mindfulness App—Breathe Better Daily,” adds the badge to its first two screenshots, and pins a social announcement with a link to the store listing. The most visible moments now carry instant proof.
Refresh your store listing with social proof
- Screenshots: Lead with a benefit + badge overlay, e.g., “Focus Faster—Award-Winning Productivity.”
- Preview video: First 2–3 seconds show the badge and what it means (“Industry-recognized for design and UX”).
- Description: Mention the award in the first 3 lines, then support with outcomes (speed, reliability, delight).
- Keywords: Map “award-winning,” “editor’s choice,” and category terms to long-tail variations for search.
Copy template: “Recognized by Best Mobile App Awards for outstanding user experience, [App Name] helps you [core benefit] in minutes a day.”
PR in a box: fast press kit & outreach
- Press release: 300–400 words, headline first (“[App Name] Wins Best Mobile App Award in [Category]”).
- Founder quote: One crisp sentence that ties the win to user value.
- Quick facts: Users, regions served, platforms, free/paid tiers.
- Media: Badge assets, app hero shots, 10-second vertical and horizontal clips.
- Newsroom page: Host everything on your site at
/press for easy linking.
- Outreach: Prioritize niche reporters, newsletters, and podcasts in your category.
Email pitch subject: “Story: Award-winning [Category] app solving [problem] for [audience]”
Social + community launch plan (5-day sprint)
- Day 1 (Win): Post on LinkedIn, X, Instagram, and TikTok with a short reel; tag the awarding body and your category community.
- Day 2 (Proof): Share a 20–30 sec user testimonial or before/after story.
- Day 3 (Behind the scenes): Carousel of design or engineering decisions that led to the win.
- Day 4 (Offer): Limited-time promo code for new users; emphasize the award in creative.
- Day 5 (Partners): Co-posts with influencers or B2B partners; ask them to add “Award-Winning” to their captions.
Partner leverage: influencers, affiliates, B2B
- Influencers: Provide a ready-to-post script that opens on the badge and shows the key moment of delight in 5 seconds.
- Affiliates: Offer a high-intent landing page with the badge above the fold and a short explainer.
- Enterprise/B2B: Include the award in your security/compliance one-pager to reassure legal and procurement.
Pitch angle: “We’re freshly award-winning for [specific capability]. Here’s a 30-second demo that shows exactly why.”
Track what matters
- UTM discipline: Use unique UTMs for PR, social, ads, and partner links to attribute lifts.
- Store listing experiments: A/B test badge placement and headline variants.
- KPIs: Tap-through rate (ad/social ? store), store conversion (impressions ? install), and paywall conversion. Track 7- and 30-day retention.
Be the next winner
Feature your product where decision-makers look. Explore past winners for inspiration and Submit Your App today to turn credibility into growth. Learn more about Best Mobile App Awards.
FAQ
- Do app awards really impact installs?
Yes—awards add third-party validation at the exact moment users are deciding. Place the badge in your screenshots, subtitle, and feature graphic to make the benefit obvious. Combine with a short social announcement, a press release, and a refreshed landing page. Track store conversion and paywall acceptance before/after to quantify impact.
- Where should I place my award badge first?
Start with your app store assets: subtitle/short description, the first two screenshots, and the feature graphic. Then update your website hero section, pricing page, and social bios. In-app onboarding is a powerful follow-up, especially before a paywall. Keep the badge crisp, brand-aligned, and legible on small screens.
- What if I’m a finalist or nominee, not a winner?
Finalist or nominee status still provides credible social proof. Use phrases like “Award Finalist” in your screenshots and description. Announce it on social, pitch niche media, and add the badge to your press kit. The tactics in this guide apply equally—consistency across touchpoints is what turns recognition into results.