Recently we had an opportunity to speak with Sebastian Frey, Rudy Manning, Pascal Wever, the Co-Founders at Arcley about Arcley

Please share with us the backstory of what motivated you to create this app.

We are designers with experience in film and motion graphics. We believe the tools still do not exist to easily share complete and engaging videos online.

We identified the essence for every great story, the narrative arc, and built upon that finding. Arcley lets you combine multiple videos right on your device to convey the depth and richness of an experience.

We introduced music not only to add color and mood, but more importantly, to fuse multiple videos into a cohesive unit.

Arcley wants to empower people to create videos that are more engaging and truth to be told, not boring.

What features do you hope to roll out to your app in the future?

We have a lot of ideas in our backlog, but some key features we're hoping to roll out soon is an interface that lets users identify the most important part of their footage. We are also working on a quick way to change the order of clips and looking to provide more Arcley music choices.

What has been the most rewarding aspect of the creation of this app?

We ran into a handful of unique user cases that we would have never run into had we not released the app into the wild.

What is the coolest or most innovative feature of your app?

We spent a lot of time curating music tracks that represent a wide variety of moods and energy. Each track is accompanied by a simplified graph showing the tempo of the song. This graph is where the name Arcley came from.

By perfectly syncing the video footage to the music, we add a narrative arc to the resulting video. Some tracks build up to a big reveal at the end; others provide a sustained beat best used with a series of quick successive cuts.

What surprised you most in your journey to create this app?

We ran into a handful of unique use cases that we would have never run into, had we not released the app in the wild.

Do you have any recommendations or advice for others wanting to create a mobile app?

The hardest part is just to start. Start anyway you know how. Everyone has their unique resources and talents, so utilize them and start any way you feel most comfortable. An idea is just that, an idea; without action, it will never manifest. That statement has been repeated time and time again, but it's the most important thing to getting an idea off the ground.

Also don't over build your first release. Keep it as simple as possible this way you can test your basic concept. If that works you can add functionality.

How did you decide which platforms to release your app on and do you plan on releasing your app to other platforms?

We initially chose iOS, because it offered the most comprehensive controls for working with video. The limited set of target devices regarding screen size and OS version also allowed us to quickly arrive at a working prototype. We have since expanded to Android and are looking forward to upcoming updates.

How is your app different than the rest of the market? Which unique need does it fill?

With the emergence of video sharing platforms, there are plenty of competitors. But we believe we cracked the code: A seamless user experience that lets you tell a complete story.

Most other video editing apps are slimmed down versions of professional tools and tend to intimidate, or worse, overwhelm you.

In contrast, Arcley's approach is simple, easy, and fast. For instance, based on your choice of music, Arcley automatically combines videos without making it tedious to define the beginning and end points for each video. Similarly, Arcley deliberately limits videos to either six or 15 seconds long to provide a framework for sharing digestible videos.

We would rather have someone watch a short video four times than skip past a long one.

Which other mobile apps or technology have inspired you?

Instagram; iMovie; Garage Band; the Flip Camera; Vine

You can view Arcley here