Recently we had an opportunity to speak with Ben Reese , the VP Marketing at Auction Mobility about Auction Mobility

Please share with us the backstory of what motivated you to create these apps.

At Auction Mobility we are focused on providing the best user experience. We have eliminated the distinction between "live" and "in-person" auction buyers by enabling them to participate equally in auctions in real time via smartphone and tablet apps.

With a passion for collecting, we've brought together unique talent representing decades of experience in user design, usability and technology development to create the industry's first and only customizable mobile and web auction platform.

What has been the most rewarding aspect of the creation of this app?

Auction houses around the world are recognizing the importance of technology. A closer look reveals macro trends that are changing auctions as a result of anytime, anywhere mobile participation. By increasing participation, auction houses are seeing a tremendous increase in revenue from using our platform.

Auction Mobility has partnered with some of the largest auction houses in the world and continue to grow internationally with partners in 11 major countries and throughout the US.

Growing with the industry as the industry leader is rewarding but the feedback from our partners is the most rewarding.

How did you decide which platforms to release your app on and do you plan on releasing your app to other platforms?

We are on iOS and Android, two of the most commonly used platforms and have a web platform that is synched with the app.

How is your app different than the rest of the market? Which unique need does it fill?

We are developers of white-labeled apps for auction houses worldwide. Most auction apps are companies who are aggregate sites where auction houses have their auctions hosted by a 3rd party. This forces auction houses to send their clients away in order to bid online at the same time they don't know who is participating in their sale.

Auction Mobility gives the auction back to the auction house so their clients can bid from their own native platform (app and/or web). From our platform, the auction house has full control of their sale, stat analysis, bid history and complete records of who attends and participates in the auction.

We are the industry's first and only customizable mobile and web auction platform.

What is the coolest or most innovative feature of your apps?

The most important feature is our Live HD Video Streaming in real time. Bidders can watch and participate in a live auction from anywhere and have the same personal experience as if they were there.

Using this feature, bidders can view in a standard window and continue to search other lots or expand it to a full screen and focus on the current lot. Users also have the ability to set the live video to audio only.

We bring the live auction room straight to the user!

For more information, visit: http://www.auctionmobility.com/