We had a chance to speak to Kyle E. Cox , the CEO/Co-Founder at 05 Level Innovations about Ballerz World.

Could you share a challenging factor of the development or marketing process?

The most challenging factor is time. As a start-up it is imperative that we effectively balance our time. But when you add the fact that we are active duty Navy, then you exponentially make time allocation more difficult and crucial.

Do you plan on releasing your app to other platforms as well?

Yes, we plan on a web and Android version being released very soon.

If you could describe your app in ONE word, what would it be and why?

Useful, because the most common problems that players, aka “ballerz”, experience are finding a game to play against people on your skill level, showing up to a court and waiting for hours for others to arrive, or going to a gym and waiting to play because there are so many people ahead of you. Ballerz alleviates all these problems by combining basketball with social networking, GPS game location, and peer evaluation.

Were there any unexpected surprises post-release of your app?

No, everything has been as we expected, (knock on wood)

What features do you hope to roll out to your app in the future?

We plan on integrating more wearable tech products, Uber, and video streaming.

What is the coolest or most innovative feature of your app?

The coolest feature is the ranking system. We have combined peer evaluation with statistical data from the player using wearable technology. Now with enough input, we can get an accurate evaluation on the top basketball players in the world.

What is your favorite mobile app to date and which have inspired you?

I would say Waze and Uber are my favorites because they have truly disrupted industries. I love apps that connect people to accomplish their normal routines.

What was your main objective or motivation for creating your mobile app?

Ballerz was originally created by us, active duty sailors, to boost morale in the Navy for those that may be over stressed or depressed due to uncertainty with deployments, inadequate treatment at the VA, and the looming government shutdowns. After seeing the affect basketball had on our personal morale as well as others, we decided to streamline the process of playing a pick-up game.