We had a chance to speak to Aaron Humphreys, the Senior UX Designer at The App Developers about 30 Day Fitness Challenges

Could you share a challenging factor of the development or marketing process?

This project being cross-platform, the challenges that arose was really to think about the differences between iOS and Android users, how those interfaces differ and what behavioural patterns we could utilise in our designs.

Do you plan on releasing your app to other platforms as well?

For the moment, we're concentrating on iOS and Android but who knows! Maybe a wearable?

If you could describe your app in ONE word, what would it be and why?

Simplistic - as with anything we create we pride ourselves on producing simple, super-intuitive experiences.

Were there any unexpected surprises post-release of your app?

There was a few interesting behaviours we picked up from our A/B tests. For example, we saw that users did not quite understand how to add a challenge to their dashboard. Seeing this quickly helped us improve the experience for our users by designing visual cues to help guide users.

What features do you hope to roll out to your app in the future?

Without giving anything away the team here are constantly producing new ideas - we may only use one.

What is the coolest or most innovative feature of your app?

The most unique UI feature to 30 Day Fitness Challenges would be the way users navigate through exercises. We chose an accordion style menu to help users narrow their search with minimal fuss. The vertical calendar also allows users to quickly view their progress over 30 days, which is favourable among our users.

What is your favorite mobile app to date and which have inspired you?

The app that continues to refine itself and improve the overall user experience one update at a time would be Instagram for me. We can learn a lot from this app, specifically about how to keep an app idea to a handful features and concentrate on how to make those features more intuitive and more enjoyable. Less is more, right?

What was your main objective or motivation for creating your mobile app?

Our primary objective (and on behalf of our client) was to create a cross-platform application to help users improve their daily fitness, regardless of their current fitness level or experience.