We had a chance to speak to Casey Schmidt, the Owner at EasyBiz Mileage Tracker about EasyBiz Mileage Tracker
Could you share a challenging factor of the development or marketing process?
What people don't often realize is simplicity is almost a greater challenge then complexity when you are trying to accomplish the same task. Allowing users to track and export mileage in a efficient manner while keeping the UI clean, and attractive was definitely a challenge.
Do you plan on releasing your app to other platforms as well?
Yes, we actually have our app available for Android on Google Play as well as IOS.
If you could describe your app in ONE word, what would it be and why?
Beautiful, I never thought I could say that about a mileage app but its UI is clearly a stand out from other apps in the category which makes it so easy to use.
Were there any unexpected surprises post-release of your app?
We launched an upgrade right at the release of IOS 8 and ran into a few minor issues. However, luckily a few customers reached out to us allowing us to fix the sizing and text issues for the 6 plus models.
What features do you hope to roll out to your app in the future?
We are hoping to continue upon our current mileage expense genre, moving into an in-house storage for our users to allow two way data backup and restored data. This will also make ventures into other expense categories simply and integratabtle with one general "expense" software.
What is the coolest or most innovative feature of your app?
GPS tracking apps drain battery life. With EasyBiz we allow our users to choose the level of accuracy they want in compromise to the battery life. Say you're taking a pretty generic highway route, drop the tracking to every 5 or 10 miles and save the battery life substantially versus every mile.
What is your favorite mobile app to date and which have inspired you?
I am always fascinated with apps like Urban Spoon, Spotify and even Yahoo News. All of them have taken a mass data base of information and compiled it into clean, easy to use, and socially integratabtle UIs. I got my inspiration from apps such as MapMyRun, and All Trails, that allow users to track their data simply with the tap of a button.
What was your main objective or motivation for creating your mobile app?
To simplify mileage tracking so that our users have the ability to accurately and efficiently track their mileage for business reimbursements while maintaining an attractive, quick and simply user interface.