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App Spotlight: Gazpacho

App Spotlight: Gazpacho

Posted in Mobile App Spotlight on July 10, 2017

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Recently we had an opportunity to speak with Nick Justicz, the CEO at Gazpacho about Gazpacho

Please share with us the backstory of what motivated you to create this app.

I have a background in entertainment (my first job was as comedian Pauly Shore's assistant - needless to say, I wanted to try something new after that!) I've always felt there are not nearly enough entertainment apps on the market. When I say entertainment apps, I mean apps that focus on user enjoyment without being some type of game. I thought: what if we took a content engine similar to Reddit but gave it a mobile friendly interface? The result is Gazpacho - a content discovery app that allows users to swipe through their favorite memes and discover new ones too.

What features do you hope to roll out to your app in the future?

We'd love to add more social elements to keep the user coming back and able to share their favorite content with friends.

What has been the most rewarding aspect of the creation of this app?

Working with the Gazpacho team - that is, being motivated by a common goal rather than money - has been tremendously rewarding.

What is the coolest or most innovative feature of your app?

We really like the "swipe up to share" feature - it's fun, intuitive, and useful!

Do you have any recommendations or advice for others wanting to create a mobile app?

Just do it! When I first came up with the idea, I had no app making experience at all. With persistence and a bit of luck I was able to find a fantastic team and we made a product we are proud of.

How did you decide which platforms to release your app on and do you plan on releasing your app to other platforms?

We all have iPhones, so iOS was the natural first move for us. We'd love to expand to Android in the future, and perhaps other platforms as well.

How is your app different than the rest of the market? Which unique need does it fill?

Most media apps these days fall either fall into old school experiences like Netflix and Hulu or new school apps like Snapchat and Instagram. That is, they are either too passive or too noisy. There isn't really much in between - our app Gazpacho aims fill the gap by making an experience that is engaging and tailored to the user (and hopefully fun too).

What surprised you most in your journey to create this app?

I've been surprised how many decisions I've encountered building the app with the team. Even something as simple in concept as Gazpacho has required tons of decisions every step of the way.

Which other mobile apps or technology have inspired you?

Reddit, Tinder, Snapchat, Instagram, Facebook.

You can view Gazpacho here

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