We had a chance to speak to Michelle Casey, the Mrs at ieatclean pty ltd about iEatClean

Could you share a challenging factor of the development or marketing process?

Getting the word out there has been challenging, we are focusing on strategies to increase awareness at the moment! Also the fact we are only on Apple...android users have felt let down but unfortunately the budget only allowed for Apple with Android to follow in good time.

Do you plan on releasing your app to other platforms as well?

yes to android and also creating an eBook with all the same recipes and features!

If you could describe your app in ONE word, what would it be and why?

Revolutionary

Were there any unexpected surprises post-release of your app?

Only great ones! The response was amazing and we were super proud of the app we were presenting!

What features do you hope to roll out to your app in the future?

We would love the shopping list to generate straight through to one of our major Grocers...that would be amazing!

What is the coolest or most innovative feature of your app?

An interactive Meal Plan that you can change to suit your families needs and then the best part is it generates a shopping list directly from your chosen meals!

What is your favorite mobile app to date and which have inspired you?

The Whole Pantry and the story behind it. Very inspiring.

What was your main objective or motivation for creating your mobile app?

To enable people from all around the world to live their best life starting with they food they eat all available from one easy to use app!

You can view iEatClean here