We had a chance to speak to
Aditya Prakash, the Co-Founder at
about Milk Hunt: Kids Math Game
Could you share a challenging factor of the development or marketing process?
We used Apples SpriteKit engine to make our game which was new for us but fortunately the engine is very developer friendly and our learning curve was fast. Marketing has been a challenge and we constantly look for low cost user acquisition tactics.
Do you plan on releasing your app to other platforms as well?
Yes. We will go cross platform soon.
If you could describe your app in ONE word, what would it be and why?
Unique! We are the first developers to have created a classic platformer game and integrated it into a fun revision game for mental math. Our research shows the game to be so engaging that even parents love to play it with their kids.
Were there any unexpected surprises post-release of your app?
We were pleasently surprised to get a lot of positive feedback from the press, teachers and experts. Prof James Paul Gee, a pioneer in game based learning played our game and found it a lot of fun.
What features do you hope to roll out to your app in the future?
Our next update to be released in feb will give users the option to pick their grade and choose from many math topics across their grade. We have made this on popular demand from our users.
What is the coolest or most innovative feature of your app?
There are many cool features but my personal favorite are the plane and surfboard power ups which take the user to a completely new environment with a different gameplay. This constantly keeps the user engaged and challenged.
What is your favorite mobile app to date and which have inspired you?
Minecraft. The game is a perfect example of how to engage and retain users and provide learning opportunities to them while doing so.
What was your main objective or motivation for creating your mobile app?
We saw a huge gap in existing products available for kids on the AppStore which provided a balanced approach towards learning and fun. Most apps either focused too much on learning or on fun while compromising the other. We created Milk Hunt to ensure kids have a clear learning path while constantly being engaged. We are happy to have very high retention rates of 35% after 30 days and high engagement rates with 15% daily active users.
You can view Milk Hunt: Kids Math Game here