We had a chance to speak to
Dhonam Pemba, the Co-Founder at
about Mochu Pop
Could you share a challenging factor of the development or marketing process?
The most challenging factor has been trying to educate parents. Parents are used to traditional ABC and counting apps, and marketing involves both educating parents on the brain science as well as traditional marketing.
Do you plan on releasing your app to other platforms as well?
Yes, we plan on releasing a series of eBooks and games that are part of brain based curriculum.
If you could describe your app in ONE word, what would it be and why?
Opportunity- With our technology, no matter what a child's economic or social circumstance might be, he or she can reach his full language potential.
Were there any unexpected surprises post-release of your app?
Yes, the biggest suprise has actually been the most rewarding. We didn't expect parents to send us emails and testimonials of their children using Mochu Pop. It was a very pleasant surprise to see parents thank us for helping their children say sounds that they can't pronounce themselves.
What features do you hope to roll out to your app in the future?
We hope to include games that are higher up in our curriculum that help children not only learn the sounds of the world's languages but help learn words, sentences, and grammar.
What is the coolest or most innovative feature of your app?
The coolest part of the app is children actually have fun learning. Although we put a lot of science into the games, and our apps expose children to the world's most important sounds. To the child they are simply having fun.
What is your favorite mobile app to date and which have inspired you?
Angry Birds, because they were the first to pioneer successful mobile gaming.
What was your main objective or motivation for creating your mobile app?
The app was created to help every child preserve their remarkable language learning gift. Every child is born with the ability to learn any language. Children are born with the ability to hear sounds of all the languages of world. However, between 10 to 12 months they can only hear sounds that exist in their native language that they are exposed to. This is why Japanese people who aren't exposed to English as a child have trouble pronouncing the L and R sounds of English, these sounds just don't exist in their language. The app was created to expose children to the most important sounds of the world, so that when they grow up they can learn a language easier and sound more native.