We had a chance to speak to Jerome Scholler , the CTO at Tangible Play about Newton for Osmo, Tangram for Osmo, Words for Osmo.

Could you share a challenging factor of the development or marketing process?

We think that if the human eye can identify the object on the camera feed; we should be able to make an algorithm that will too. Osmo should work on any table under any lighting conditions. Supporting this claim is incredibly hard. We are constantly iterating.

Do you plan on releasing your app to other platforms as well?

We don't have anything to announce beyond iPads.

If you could describe your app in ONE word, what would it be and why?

Ingenuity.

The Osmo system uses the power built-in the iPad rather than introducing new sensors to detect what is being presented. Also, Newton, Tangram and Words are puzzle games that require a lot of ingenuity to master.

Were there any unexpected surprises post-release of your app?

We knew that Osmo is an educational product. What we did not know was that teacher would welcome it into their classroom. Either part of their curriculum or as a reward station.

What features do you hope to roll out to your app in the future?

We want to explore more experiences more focused on creativity and/or imagination. Stay tuned.

What is the coolest or most innovative feature of your app?

By putting a small mirror in front of the iPad front camera, Osmo can now see the table in front of it. We spend a lot of efforts to make sense of what is happening on the table; all in real-time.

What was your main objective or motivation for creating your mobile app?

The main motivation for Osmo is to get kids to play outside the screen. Going back to the root of manipulating physical objects. This approach is inherently educational and social as it opens up the interaction space.

You can view Newton for Osmo, Tangram for Osmo, Words for Osmo here