We had a chance to speak to Hugh Hunter, the VP Engineering at Drizly about Drizly

Could you share a challenging factor of the development or marketing process?

Without a doubt the most challenging part of our business is to work within the myriad federal, state, and local alcohol laws that govern the sale of alcohol. We go through no small amount of hoops in order to do what we do legally, and we do it with the full blessing of regulators in each state in which we operate.

Do you plan on releasing your app to other platforms as well?

We have had Android app for 6+ months and we launched drizly.com as well for desktop users.

If you could describe your app in ONE word, what would it be and why?

Convenient.

Were there any unexpected surprises post-release of your app?

I'm always surprised by how many different use cases there are for a service such as Drizly. At first we thought Drizly would simply be a more convenient way to pick up a couple bottles of wine. Now we have people throwing Christmas parties, weddings, corporate events, etc. all with Drizly and with the help of our retail partners.

What features do you hope to roll out to your app in the future?

We announced our API earlier this week and already have a number of partners building new and innovative features using Drizly for fulfillment. While we have a lot in store for our own apps, I'm most excited to see what others will be able to do with the power of Drizly built into their products.

What is the coolest or most innovative feature of your app?

The very ability to make a few taps on your smartphone and then a bottle of Scotch shows up at your door half an hour later -- that hasn't stopped being cool.

What is your favorite mobile app to date and which have inspired you?

Uber is pretty great. Extremely powerful and presents the physical world in such an intuitive way. It's impossible not to know how to use Uber.

What was your main objective or motivation for creating your mobile app?

We created the app to fill what we thought was a conspicuous hole in the on-demand app landscape: Alcohol.