Recently we had an opportunity to speak with Ivan Krestov, the Art Director at Mish about Picksell

Please share with us the backstory of what motivated you to create this app.

We were inspired by the client himself, his focus on the results. Creating the identity, we wanted, on the one hand, to keep Picksell minimalistic, but at the same time allow it to express itself with color.

What features do you hope to roll out to your app in the future?

This is a secret now, but we will definitely get better the interaction between customers and stores. Additional features will also be available to app users to improve their shopping experience.

What has been the most rewarding aspect of the creation of this app?

Together with the client, we decided what features would be available to users, created cool animations and graphics for the project.

What is the coolest or most innovative feature of your app?

The mechanism of multi-payment of the order. We have spent a lot of effort to provide the most clear and user-friendly way to pay with Open Banking.

What surprised you most in your journey to create this app?

How much more convenient the banking system in Russia is than the European one. There is still hope that Open banking will help cheer up the market.

Which other mobile apps or technology have inspired you?

The app itself is inspired by the experiences of "Baza", "Rocket Bank", "Local Kitchen". They inspired us to use unusual navigation in the product.

Do you have any recommendations or advice for others wanting to create a mobile app?

Define features in advance so that you don't have to redo the work when the functionality grows. You should have both the target and the MVP pattern in front of your eyes. Think about the library of components in advance — it will help with the growth of the product.

How did you decide which platforms to release your app on and do you plan on releasing your app to other platforms?

At the start of the project, we thought about a native solution for IOS and Android but quickly concluded that a cross-platform implementation would be better taking into account the timing and subsequent product changes.

How is your app different than the rest of the market? Which unique need does it fill?

Picksell blurs the line between the shopping list and the cart by allowing you to place an order on a part of the cart. The user pays for several stores at once with just a few clicks. Also, unlike a regular marketplace, Picksell helps to unite small stores without competition between them.

You can view Picksell here