This article is posted in iOS

With the release of the Apple Watch many people are wondering if it will actually catch on. A study concluded that over half (around 68%) of Americans had little to no interest in buying an Apple Watch. Many view the smart watch as a passing fad, others believe that the Apple Watch itself was too hyped up for the features it has. The Apple Watch does display a good selection of features but most of them are already available in other devices out there.It is true that the Apple watch comes in a lot of config...
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This article is posted in iOS

A majority of the people who switch to using iPhones or have used iPhones since their release would never think of getting an Android device. They put off the air to many of their friends that they are too good for an Android powered device. Both phones have their followings and Android users also back their phones. Why though do a lot of coffee-shop iPhone users think that they are too good for Androids? There are several reasons that this may be true.First, Apple took the smartphone world by storm when it...
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This article is posted in Technology

Apple Pay has been one of the most anticipated features of the new iOS 8 operating system. Many users were hoping for some type of NFC payment system to be included in iOS 6 and iOS 7, and Apple has finally answered with the unveiling of Apple Pay.Apple Pay has not come without competition or controversy however. The Merchant Customer Exchange (MXC), which is made up of retailers such as CVS, Target , and Walmart, just to name a few, represent over $1 Trillion in yearly revenue. The MXC is working on their...
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This article is posted in iOS

Here’s a common dilemma: you have a great idea for an app, but you only have the resources to launch on one platform before you can expand your reach. Which platform do you develop the app for; iOS or Android? I would absolutely choose the iOS operating system first due to its many advantages over the Android platform.  Here are the top reasons that iOS is the initial way to go:Less TestingAll of the Apple devices run the same operating system for the most part. So you know that any app that you...
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This article is posted in Mobile App Marketing

You've created a mobile app that many people will find useful. Great! The hard part is done (or is it?). At this point, you may be wondering how you're going to get your mobile app to stand out amongst the thousands of apps in the Android and iPhone market. The task is no easy one. Developers all over the world are in competition to successfully market their mobile apps. How do you gain a competitive advantage?These 4 mobile app marketing strategies will increase your app discovery:Target your demographicWh...
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