Recent Blog Articles Subscribe

4 Keys to More Awareness for your App

This article is posted in Mobile App Marketing

If you are a mobile app developer out there building the latest and greatest technology, you have great development talent, but what about marketing? How will you get the masses to learn about, and if you're lucky, try your new app to make it a large success? Below are four tips to boost the awareness of your app and increase the likelihood of gaining a substantial following. These followers and users will be the reason your app will succeeds or flops.Create a WebsiteJust because you're creating an app in...
Read entire article

4 Ways to Promote your App and Gain More Exposure

This article is posted in Mobile App Marketing

There are many things you can do to make your app a success or a flop, but let us focus on the former. Whether you are an app developer or on the business development/marketing side, there are steps to take to enhance your user experience and encourage more exposure for your mobile app. Promoting your app takes more than just spraying and praying. There are meticulous methods to strategically putting your brand on the market to show those of your target demographic that the app you created will be worth th...
Read entire article

UI: 4 Tips for a Great Mobile App Design

This article is posted in Mobile App Design

So much of a mobile app’s success has to do with the functionality of the app and how it operates. However, equally as much importance lies with the user interface (UI) and how the app’s designs are made and laid out.Following these 4 rules will get you and your app on the path to UI success.1 - Button SizeButton size is important for pure usability of the app. If the buttons are too small and the user cannot press them, what is the point? Buttons should not be under 1 centimeter in size al...
Read entire article

Mobile App Promotion: All-in-One Guide

This article is posted in Mobile App Marketing

Creating a successful mobile app takes a lot more thought and consideration than simply having an innovative concept. Apps must be built to take into an account the marketing and promotion features that will be needed along the app’s lifespan to attract and retain users.Timing is KeyDon’t assume that as soon as your app is complete that it would be best to launch right away. Take a look at the season and the time of year you are planning to launch as it relates to your app and your target market...
Read entire article

Successful Apps Track Lifetime Value

This article is posted in Mobile App Marketing

All is not said and done when an app is created and available on an app market. For a mobile app to be successful there needs to be analysis and implementation of what makes a user more valuable. Tracking the "lifetime value" of users is an integral part of a mobile app to have continued success.Lifetime value of the user includes but is not limited to the following metrics:Ad spendGenerating new usersUser engagementConversion ratesAnd of course how you monetize. The idea of "lifetime value" is to util...
Read entire article

4 Mistakes to Avoid when Marketing a Mobile App

This article is posted in Mobile App Marketing

Creating a mobile application is a difficult task in and of itself, but in order to be successful, the work cannot stop there. The best mobile apps are not only developed with even the finest of details in mind, but also have a solid plan in place even before launch to market it strategically to the relevant user base.Below are 4 marketing mistakes that can make or break the success of your mobile app:Thinking mobile is a smaller version of desktopThe best apps are those that utilize the features of a mobil...
Read entire article

Mobile App vs. Responsive Web Design: What Do You Need?

This article is posted in Responsive Design

Mobile apps have long been a power house in the mobile industry with the Apple App Store selling more than $10 Billion worth of apps in 2013 alone. Apps are great resources for so many mobile users, but what if you can build something for mobile users that looks just as great without building out an app? In comes responsive design, the latest and greatest tool to ensure your website looks and functions just as great on a computer screen as it does on mobile devices.Here is how you know if you should pull th...
Read entire article

3 Mobile App Marketing Essentials

This article is posted in Mobile App Marketing

There are two main reasons to create an app. One reason is to help yourself be more efficient at a task or to entertain yourself without a care of others seeing it. Another reason is to share your app to the world which could be for a slew of purposes (money, recognition, to educate, etc.). For those who are concerned with the latter, you would be interested to read on. Those concerned with the former, need not worry about how to market their app to get more users.1) Attract Interest Prior to LaunchASO is o...
Read entire article

Great App Idea? Validate It First

This article is posted in Mobile App Ideas

You are out with friends at the bar and all of the sudden it hits you like a ton of bricks. You have the best mobile app idea of all time. You have solved the greatest modern day problem for your generation since dial up internet and you intend to create a mobile app to become the solution. The issue is you were a few drinks in and so were your friends who could not agree with you more about how great your mobile app idea is. What do you do when your friends are laughing at the idea the next morning and you...
Read entire article

Mobile apps for a world on the move

This article is posted in Technology

We live in a world that is always on the move.  We want our food portable, our businesses to run efficiently, and our time to be perfectly managed.  Long gone are the days where mobile phones are used as a communication tool only and they have advanced far beyond just a convenient communication tool into something that is indispensable to most people; the smartphone.Cell phone technology is advancing quick, phones are smaller, hold more memory and can do a wider range of tasks, thanks to the avail...
Read entire article