Mobile App Spotlight Articles

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App Spotlight: iEatClean

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We had a chance to speak to Michelle Casey, the Mrs at ieatclean pty ltd about iEatClean Could you share a challenging factor of the development or marketing process?Getting the word out there has been challenging, we are focusing on strategies to increase awareness at the moment! Also the fact we are only on Apple...android users have felt let down but unfortunately the budget only allowed for Apple with Android to follow in good time.Do you plan on releasing your app to other platforms as well?yes...
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App Spotlight: News Republic

This interview is posted in Mobile App Spotlight

We had a chance to speak to Shafi Saxena, the Chief Brand Officer at News Republic about News RepublicCould you share a challenging factor of the development or marketing process?In the app world, supply far outstrips demand. Breaking through the clutter is getting harder, more expensive. Even app store features and stellar ratings (which we are fortunate to have) are delivering less impact than before. Once a reader finds us, s/he tends to stick with us. But helping readers find us is a constant cha...
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App Spotlight: Newton for Osmo, Tangram for Osmo, Words for Osmo

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We had a chance to speak to Jerome Scholler , the CTO at Tangible Play about Newton for Osmo, Tangram for Osmo, Words for Osmo.Could you share a challenging factor of the development or marketing process?We think that if the human eye can identify the object on the camera feed; we should be able to make an algorithm that will too. Osmo should work on any table under any lighting conditions. Supporting this claim is incredibly hard. We are constantly iterating.Do you plan on releasing your app to othe...
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App Spotlight: Scout

This interview is posted in Mobile App Spotlight

We had a chance to speak to Rohan Chandran , the General Manager of Mobile at Telenav about Scout, winner of April 2015 Awards - Best Lifestyle App Could you share a challenging factor of the development or marketing process? Navigation has been around for a long time, even in mobile terms. In fact, Telenav was the first company to put navigation onto mobile devices. The challenge for us with Scout is to bring users along with us as we shift from the commoditized utility of navigation, to t...
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App Spotlight: Valedo

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We had a chance to speak to Rogier Keemink from Hocoma about Valedo, the award winning app for back health and pain reduction. Could you share a challenging factor of the development or marketing process? With any kind of software development, the most challenging factor is the compatibility of the software with the hardware/operating system. Especially when you want to connect sensors with a device (tablet,smartphone) etc. Due to our astonishing team, we overcame these hurdles and su...
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App Spotlight: Milk Hunt: Kids Math Game

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We had a chance to speak to Aditya Prakash, the Co-Founder at Skidos Learning about Milk Hunt: Kids Math Game Could you share a challenging factor of the development or marketing process? We used Apples SpriteKit engine to make our game which was new for us but fortunately the engine is very developer friendly and our learning curve was fast. Marketing has been a challenge and we constantly look for low cost user acquisition tactics.Do you plan on releasing your app to other platforms as well? Yes....
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App Spotlight: Weatherwise

This interview is posted in Mobile App Spotlight

We had a chance to speak to RJay Haluko, the Creative Director at Local Wisdom about Weatherwise Could you share a challenging factor of the development or marketing process?Weatherwise was very challenging to develop since it has many moving parts. It looks deceptively simple, but under the hood its a full video game engine parsing weather data. Additionally we built a full store with almost 100 themes. The most complex part are the tools we built to allow artists to create themes easily. Our theme...
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App Spotlight: MyLapse

This interview is posted in Mobile App Spotlight

We had a chance to speak to Nathan Adam Rzeppa from love & nate about MyLapse Could you share a challenging factor of the development or marketing process?The reminders were very finicky as was dealing with the fact that every phone has a different camera and RAM capability. With all the different screen resolutions it was also challenging finding the correct size silhouette for the facial outline which puts the users face in the correct position. On one phone it would be great and then testi...
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App Spotlight: Kids Making Healthy Choices

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We had a chance to speak to Merilee Kern, the Owner at KidsMakingHealthyChoices.com about Kids Making Healthy Choices Could you share a challenging factor of the development or marketing process?Trying to get this APP adeopted by school systems as part of their health and/or P.E. curriculum.Do you plan on releasing your app to other platforms as well?If it performs well will develop an Android versionIf you could describe your app in ONE word, what would it be and why?NecessaryWere there any unexpec...
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App Spotlight: The Fitness Games

This interview is posted in Mobile App Spotlight

We had a chance to speak to Arya Farzin, the Co-founder/CEO at The Fitness Games LLC about The Fitness Games Could you share a challenging factor of the development or marketing process?One of the biggest challenges has been getting the word out. Exposure is what we need.Do you plan on releasing your app to other platforms as well?We are currently on Android, iPhone, and iPad. We haven't ruled other platforms out, however we want to perfect the ones we are on first, before expanding.If you could des...
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